Yes working with natural, organic, toxin free skincare is the best! There are so many reasons why I love it and I’ve created a team who love them too. Here are my top 9 reasons to choose to work with natural.
- You are protecting your health
Did you know that the average woman is exposed to over 168 chemicals in their regular skincare routine every day? The numbers are staggering just for one person but imagine how many potentially harmful chemicals you are being exposed to every day as a therapist. The risk of toxic load is increased when you add all the other treatments you perform daily that the average consumer only exposes themselves to once a month or less.
- You are protecting the health of your clients
Once you know how harmful many ingredients in skincare are, it is impossible to un-know. What an unimaginable situation to be stuck in, using these toxic products on your clients skin while knowing that you are exposing them to chemicals that could really make them sick. Not to mention knowing that you are being exposed as well.
On the flip side, working with natural products that don’t contain any of these nasty ingredients and knowing that you are truly nourishing your clients skin is the best feeling. As a beauty therapist, you invested your time and money to study the skin because you love it and you have a passion for helping your clients achieve their best skin. Working with natural products means you can do just that without the guilt.
- You are making a difference to the planet
We all hope to leave a better planet to future generations and another way we can contribute is by making smart choices with our skincare and cosmetics. From choosing eco-friendly packaging to reducing waste to saving the animals; natural and organic products are doing their bit towards creating a safer, cleaner environment. More and more brands are choosing better ways to package their products with some opting for refillable solutions, products made from recycled materials or eco-friendly options like bars instead of tubes (shampoo and conditioner are the first that come to mind).
- You are educating your clients who will then educate their friends and family
I love the idea that information spreads amongst your circle. Women talk. We talk often and openly with our girlfriends and love sharing great experiences whether it’s a book we’ve just read, an awesome new restaurant we went to or a new moisturiser that we know we just can’t live without; women sharing information is built into our DNA. When you educate your clients about their skin and then their skincare, you can be sure they will tell their friends about it. Especially if it’s been an amazing experience or you’ve shared a valuable new insight with them. So make it memorable and help spread the word!
- You are saving animals from animal testing
By choosing cruelty free products and products that are free from animal ingredients you are helping to save the lives of innocent animals that are exposed to these cruel and outdated practices. It is estimated that over 500,000 animals are subjected to animal testing and die each year because of it. The companies that refuse to use these practices deserve to be supported and the more we support them, the lesser the need for animal testing. Modern testing actually outperforms animal testing in labs now so this outdated practice needs to be stopped. By refusing to spend money on brands who still test on animals, you can help stop this outdated practice.
- You get to support local, often women-owned small businesses
When I opened my organic day spa, Earth and Skin, I knew what I wanted from the brands I was looking to stock but I didn’t realise that would come with a surprising and rewarding consequence. By choosing to work with local, small batch brands, I didn’t realise that it would lead me to a place where I was working with businesses that were all started, created and run by women. What an absolute joy it was when I realised that every brand I stocked on my shelf was the result of a woman starting a small business at home.
Most organic or natural skincare brands have been created by women who saw a need and created the product to fill that need for themselves. I should have known really, because that is exactly what drove me to start my day spa too.
And don’t be fooled, these businesses that once started out as small home based businesses are now a force to be reckoned with. Most are now enjoying a large market share Australia wide and some internationally.
When finding products to stock, research their story because I can guarantee there is a story there. Clients love hearing about how these products started and people are more likely to buy when they understand the why so make sure you share these stories with your clients. Shout out to female owned and operated businesses!
- You get to be creative with how you market your business
It’s still early days on the cleaner side of beauty so there is a huge opportunity to stand out from the hundreds of other salons and spas that have been doing the same thing for decades. By creating a niche in the market, you can stand out and be creative with your marketing.
- You get to be part of arguably the biggest change in the beauty industry we have ever seen
Yes I’m calling it. The clean beauty movement is the single biggest swing of the pendulum when it comes to cosmetics and skincare that we have seen since synthetic ingredients were invented. Forecasters have predicted the global growth in sales of natural and organic beauty and personal care to increase from roughly US$30 billion in 2021 to over $50 billion in 2027. Just 6 short years to almost double! If you aren’t joining the movement you will very quickly be left behind!
- You are protecting the longevity of your career
While you could say it is still early days, the clean beauty movement is not going anywhere. It is growing stronger every day and consumers are demanding more from their beauty providers. With global markets seeing such huge growth in the area of natural and organic cosmetics and skincare, it is only a matter of time before beauty therapists and beauty salons will have to swing to the clean side in order to stay relevant. Anyone in the industry who isn’t across all there is to know about clean beauty will be left behind as consumer demand increases. Becoming a clean beauty expert will ensure you are ahead of the game and locking in your career.
